About Ricardo
Famed trichologist, Ricardo Vila Nova, is known around the globe as ‘The Hair Whisperer’. An epithet he has earned after over a decade of successfully restoring the health and vitality of countless clients’ tresses. With intensive work as a Biochemist, Ricardo Vila Nova’s techniques are rooted in science rather than magic, but the results he achieves are nothing other than miraculous.


His passion for trichology began in Paris, where he worked in the research and development of high-tech formulas for some well-known cosmetics brands. While there, he discovered that the principles used to guide the creation of the most effective skincare products and regimes, hold true for the skin on our scalps too.
Recognising that scalp care can have a profound influence on how our hair looks, and feels, Vila Nova trained in the meticulous art of DNA profiling and is the only trichologist in the world to use this high-tech method. This unique technique allows Vila Nova to identify hormonal, nutritional, and even genetic imbalances that can influence the condition of your hair.
Debuting this service at the opening of his first clinic at Harrods, London, Vila Nova welcomed those not only in need of restorative treatments that coaxed back lost hair, but also those who wanted to youth boost their manes to possess beautifully shiny, soft, strong hair. Now, Vila Nova’s services are available in his two clinics, and a number of other locations worldwide. He also has a team who have trained under his watchful eye, and a plethora of bespoke methodologies, products and treatments.
“Our hair tells a story; scientifically it shares much about our health, while visually it can reveal parts of who we are as people. For centuries we have used our hair as a means of non-verbal communication, and this has solidified the intimate connection we have with it. For these reasons I’ve made it my mission to bridge the gap between beautification and medical necessity."

Book a consultation
Whether you’re looking to boost hair growth, rehydrate dry and brittle tresses to regain shine and strength, or maintain your already beautiful mane, appointments commence with the unique Hair DNA Scan, a cutting-edge method of DNA profiling.
This meticulous diagnostic technique provides surprising insights, revealing all the crucial elements that influence the condition of the hair and scalp. Armed with these results Vila Nova is able to create a targeted treatment plan to rebalance the scalp, kickstart growth, or simply youth boost your hair, taking it to new heights of health.
Consultations are available at our clinics around the world, and private ‘at-home’ consultations with Ricardo are also available upon request.
Ricardo in the press
We are proud to have been featured in the following publications.
Trichologist Ricardo Vila Nova has developed a mesotherapy treatment for hair, in which the necessary nutrients are injected directly into your scalp. “Injectable technology enables us to focus more closely on the scalp and means we can multiply the number of hairs and the density…
Ricardo Vila Nova is newly installed at Urban Retreat at Harrods. Armed with his microscope, winning smile and a chemistry set of swabs and potions (plus impressive so-thick-it-looks-stuck-on hair), Vila Nova gives a strikingly detailed appraisal of hair quality. He is so passionate…
My hair gets me down the most because it’s seriously underperforming. It’s so greasy I have to wash it every day, yet the ends look ragged and dry. I ask Ricardo Vila Nova, resident trichologist at Urban Retreat, Harrods, what I can do to lift my roots and my spirits.’Hair is the mirror of your hormones…
The lowdown Ricardo, a talented Brazilian tricologist, is the enemy of post-partum and menopausal hair loss. A full consultation includes taking hair samples (to see what’s going on), treating your scalp with a mixture of trace-element injections (sore but miraculous), and a protein mask…